The New York attorney general is suing JBS, alleging it misled the public about JBS’ impact on the environment in order to boost sales.
New York Attorney General Letitia James said the company has “no viable plan” to reach net zero greenhouse gas emissions by 2040, according to a news release from her office.
“When companies falsely advertise their commitment to sustainability, they are misleading consumers and endangering our planet,” James said. “JBS USA’s greenwashing exploits the pocketbooks of everyday Americans and the promise of a healthy planet for future generations.”
The attorney general claims JBS Group and JBS USA did not calculate the company’s total greenhouse gas emissions and have no way of knowing whether they could reduce emissions to net zero by 2040.
The lawsuit requests JBS stop its “Net Zero by 2040” advertising campaign, conduct a third-party audit of its compliance with New York’s consumer protection statutes, and pay disgorgement of all ill-gotten gains by “misleading the public about their business practices as well as penalties of at least $5,000 per violation.”
