Advertise with
Western Livestock Journal
For over a century, WLJ has connected ranchers, cattle producers, and ag professionals across the West.
Put your brand in front of the people who move the industry.
Custom print and digital packages available — tailored to your goals and budget.
Our Mission
For more than 100 years, WLJ has been the trusted voice of the western cattle industry. We serve readers and advertisers with integrity, deliver actionable editorial content, and build enduring relationships that drive real results.
Our Readership: Influential. Engaged. Loyal.
Our audience represents decision-makers who invest in their operations and trust WLJ for industry information.
About Our Readers
Our Circulation & Reach
"Your publication sits on our dining room table and is read every week. You are a part of our success and we appreciate that!"
WLJ Subscriber
Advertising Opportunities with Western Livestock Journal
Whether you're a national brand looking to influence industry leaders or a family ranch promoting your next sale, WLJ connects you directly to your most valuable audience.
For Major Brands & Ag Corporations
Western Livestock Journal is the most trusted publication among ranchers, feeders, and decision-makers across the West. Our audience includes active operators and industry professionals who make substantial purchasing decisions every day.
Decision-Makers
WLJ readers own or manage cattle operations averaging 500+ head.
Trusted Platform
Over a century of editorial integrity ensures your brand appears in a respected, industry-leading environment.
Cross-Channel Reach
Combine print visibility with digital campaigns for omnichannel brand awareness.
Custom Campaigns
Dedicated marketing representatives build tailored plans to fit your brand objectives.
For Producers & Sale Operators
As a family-run or regional livestock operation, every marketing dollar counts. WLJ helps ensure your sale reaches serious buyers, from neighboring ranchers to regional seedstock operations, through affordable, effective, and respected advertising placements.
Local to National Reach
Reach qualified buyers across the West who are actively purchasing livestock and genetics.
Affordable Visibility
Targeted ad sizes and placement options that fit any ranch's budget.
Sales That Stand Out
Feature your bull or female sale in both print and digital to boost attendance and bids.
Hands-On Support
Our experienced reps help craft your ad, design layouts, and schedule optimal placement.
Marketing Opportunities That Deliver
Maximize your impact and combine the trusted power of print with modern digital reach.
Increase Website Traffic
Find new customers through targeted exposure and reach a larger audience more cost-effectively.
Track Key Metrics
Monitor impressions, engagement, clicks, and conversions with clear reporting.
Customized Marketing Plans
Work with a WLJ field rep to create a strategy tailored to your goals and budget.
Print & Digital Synergy
Combine proven print reach with targeted digital campaigns for maximum visibility.
Why Choose WLJ?
Trusted for 100+ years
A long legacy of credibility in the industry.
Trusted for 100+ years
A long legacy of credibility in the industry.
Deep audience relationships
Readership that values and engages with the content we publish.
Dedicated account reps
Get a local expert who understands livestock and your market.
Dedicated account reps
Get a local expert who understands livestock and your market.
Proven, trackable performance
Combine brand-building print with measurable digital campaigns.
Let's Grow Together
Ready to connect your brand with the cattle industry's most engaged audience? Talk to one of our marketing experts or request the media kit.
Work directly with a WLJ marketing expert to build your custom advertising plan today.