The National Livestock Group of Oklahoma City, OK, has announced its acquisition of the nation’s leading publication for western livestock news, Western Livestock Journal. Under National Livestock’s direction, the 100-year-old publication will gain opportunities for tremendous growth in the livestock news industry, while remaining the local producer’s leading source for accurate and unbiased livestock news.
“We congratulate Western Livestock Journal on their contribution to the industry for the past 100 years,” said Danny Jones with National Livestock. “We are looking forward to being a part of the future of WLJ, and we believe the firm foundation built has paved the way for expanded service to producers.”
Western Livestock Journal was established in 1922 by Nelson Crow and remained family owned through Crow Publications for three generations. Under new ownership, the publication will remain a pillar of the industry, with the same emphasis on customer service and unbiased, fair reporting.
“It was a tough decision to end the 100-year legacy of the Crow family publishing Western Livestock Journal,” said Pete Crow, former owner. “However, it was one that had to be made—there is no fourth generation to operate the business. National Livestock will be a good steward of WLJ, and I will continue to write my column as long as I’m relevant to the livestock industry.”
Western Livestock Journal LLC will continue with business as usual, striving to keep its readers well informed and up to date on current livestock news, market information and agricultural policy issues, but the publication looks forward to becoming an even larger voice and guide for the ag industry with its new and expanded resources.
Under National Livestock’s leadership, Western Livestock Journal LLC will have the opportunity to continue its legacy for another 100 years, and beyond.
About
The companies that constitute National Livestock have served the cattle industry since 1931, assisting ranchers with marketing, financing, price protection and other services in a dedicated effort to aid in their success.
Western Livestock Journal has been the nation’s leading source for livestock news since 1922.
Learn more about National Livestock at nationallivestock.com and Western Livestock Journal LLC at wlj.net. — WLJ
