The Fair and Accurate Ingredient Representation on Labels (FAIR Labels) Act was reintroduced into the House and Senate, which would mandate certain labeling requirements for cell-cultivated and plant-based meat products.
The legislation has the backing of the National Cattlemen’s Beef Association (NCBA). “For far too long, lab-grown protein companies have exploited the use of terms like ‘meat’ and ‘beef’ to describe their products, creating the potential for consumer confusion through misleading marketing,” said Gene Copenhaver, NCBA president.
“The FAIR Labels Act will establish a federal guideline for labeling cell-cultivated and plant-based alternative protein products, ensuring consumers can easily differentiate these products from real beef products produced by U.S. cattlemen and cattlewomen.”
