Wagyu beef at McDonald’s Australia

McDonald’s Australia (Macca’s) announced on March 20 that Aussies can now get their hands on a burger featuring 100 percent Australian-bred Wagyu beef. Available at Macca’s nationwide, the Wagyu beef patty is served between a new gourmet bun, and alongside a specially created sauce, crispy bacon strips, caramelized onion, tomato, lettuce, and a slice of cheddar cheese. Jenni Dill, chief marketing officer at Macca’s, said: “It’s exciting for us to be able to serve up a world first McDonald’s burger that centers on an ingredient we know Australians love— 100 percent Australian-bred Wagyu beef.” The introduction of the Wagyu Beef Burger has given Macca’s the opportunity to source from a new stream of Aussie farmers, with all the Wagyu beef being sourced entirely from Australia. Robert Sexton, director of supply chain at McDonald’s Australia, added: “At Macca’s we believe in the quality and taste of Australian produce, and we’re proud of our long history of supporting the Australian agriculture industry. The launch of this burger is further testament to our commitment to use local suppliers wherever possible. We estimate that while this burger is on our menu, we’ll purchase more than 280 metric tons of Wagyu beef from Queensland.” Matt McDonagh, CEO at the Australian Wagyu Association, commented: “The Australian Wagyu Association is delighted with this initiative from McDonald’s Australia, which brings a brand new beef eating experience to their customers by using the world’s best-tasting tender beef. We look forward to hearing how Australians respond to this new addition to McDonald’s menu.” — WLJ