The E Butchery on Main, started by Nerbas Bros. Angus, combines direct-to-consumer sales with vending machine convenience, making local meat accessible for buyers.
“It merges kind of traditional ways of farming and connections to producers but yet incorporates modernization and technology at the same time,” Arron Nerbas told news outlet Manitoba Co-operator.
Run by the Nerbas family in Shellmouth, Manitoba, Canada, the multigenerational cow-calf operation partners with Cut-Rite Meats, a nearby processing facility that handles the butchering and packaging. The cashless, self-serve vending model lets customers conveniently purchase individual cuts or multiple items. Open since July 15, it has drawn community interest and offers a unique, modern approach to supporting local agriculture, inspiring similar models in small Manitoba towns.
