The Beef. It’s What’s for Dinner. campaign has released a special holiday video called the Beef Drool Log.
The video is a spin on the classic Yule Log, but is a two-and-a-half-hour video featuring a prime rib roast turning on a rotisserie over open flame.
The video can be found on YouTube or the Beef. It’s What’s for Dinner. website.
Nine state beef councils are supporting in-state theater promotions of the video with dollars from the Beef Checkoff.
The councils include Washington, Nebraska, Tennessee, Pennsylvania, Kansas, Missouri, Idaho, Iowa and Florida and the Northeast Beef Promotion initiative.
Overall, 212 theaters with more than 2,700 screens will be participating in the campaign.
“Real beef’s great taste and ‘drool worthiness’ cannot be replicated, which is why we think sizzle videos resonate so well with consumers,” said Season Solorio, senior executive director of brand marketing and communications at the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff.
