Bruce Cobb will take on the role as executive vice president of production for Certified Angus Beef LLC (CAB) starting March 1.
In his new role, Cobb will oversee the brand’s supply development, producer communications and packing divisions, while serving as the voice of the producer to the greater company.
Cobb has past experience from the San Antonio Livestock Show and Rodeo, to Daymon Worldwide, the U.S. Meat Export Federation, and Texas Beef Council.
“It was important to us that we found somebody so grounded in the production side that they had credibility with the cattlemen we serve, but also that they were able to see beyond the ranch gate to the way the whole beef community is interconnected,” CAB President John Stika said.
“It really comes down to the desire to continue to make a difference in the world of producers, whether that’s cow-calf, feeders or stockers,” Cobb said.
“This is an opportunity to take that to the next level and really impact the wellbeing of producers from the production but also the demand side.”
