Visitors to event in Aspen, CO experience virtual ranch tours of three U.S. cattle operations

Visitors to the 2018 FOOD & WINE Classic in Aspen, CO had the opportunity to take a virtual ranch tour of three U.S. cattle operations during the 36th annual event, June 15-17. The virtual tour launched by Beef. It’s What’s For Dinner., funded by the Beef Checkoff, takes people on 360-degree tours of a cow-calf operation, a feedyard and a public lands ranch. Featured in the videos are the Triple U Ranch, a family-owned diversified farm and ranch in Iowa; the Bracket Ranch, a family ranching business that utilizes private and federal public lands on the Oregon and Idaho border; and Easterday Ranches, a feedyard in Washington’s Columbia River basin. Visitors to the Beef. It’s What’s For Dinner. booth had the opportunity to see beef cutting demonstrations, sample beef dishes and talk with ranchers about what it’s like to raise cattle and produce beef. In addition to debuting the virtual reality videos, the Beef Checkoff was the exclusive protein sponsor of event. The videos are available online at www.BeefItsWhatsForDinner.com. — WLJ