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Ty’s Comments: Preserving marketing heritage

TyGroshans
Jun. 12, 2026 4 minutes read
Ty’s Comments: Preserving marketing heritage

Ty Groshans

Recently, I attended the Livestock Marketeers Hall of Fame Banquet in St. Joseph, MO, held at the headquarters of the American Angus Association. Each year, I look forward to this event because it provides an opportunity to reconnect with fellow marketeers, reflect on the history of our profession and celebrate the people who have dedicated their lives to serving the livestock industry.

The Livestock Marketeers is a nonprofit organization devoted to preserving the history and advancing the future of the livestock marketing profession, and this annual gathering serves as a reminder of the important role the organization continues to play.

Each summer, the Hall of Fame Banquet is held in conjunction with the Marketeers Classic Golf Tournament, bringing together livestock marketing professionals from across the country. Founded in 1965, the Livestock Marketeers was established as a fraternal organization for individuals involved in livestock marketing.

Members include fieldmen, auctioneers, sale managers and other leaders who represent a wide variety of livestock-related businesses. While the industry has changed dramatically over the decades, the organization’s mission of promoting fellowship, professionalism and service remains as strong today as it was when the group was founded more than 60 years ago.

One of the most encouraging developments within the organization has been the creation of its scholarship program. Established in 2024, the program was designed to support students who demonstrate an interest in entering the livestock marketing industry. In just a short time, six scholarships have already been awarded to deserving young people who represent the next generation of livestock marketers.

Investing in future leaders is essential to ensuring the continued success of the industry, and the scholarship program reflects the organization’s commitment to helping young people pursue careers in livestock marketing.

A highlight of the evening was the induction of the 2026 Hall of Fame class. This year’s honorees were Bill Bowman of St. Joseph, MO, and Delvin Heldermon of Sulphur, OK. Both men have spent the better part of their lives marketing livestock and serving producers across the country.

Through their professionalism, integrity and dedication, they have earned the respect of their peers and the appreciation of the cattlemen and livestock producers they have served throughout their careers. Their induction into the Hall of Fame places them among a distinguished group of individuals whose contributions have helped shape the livestock marketing profession for generations.

While the awards and recognition are certainly important, the greatest value of the event may be the camaraderie shared among those in attendance. Livestock marketing professionals spend much of their lives on the road. Their careers are built around helping producers market quality livestock and connecting those cattle with progressive buyers.

The work often requires long drives, countless miles on the highway, frequent flights and nights spent in hotels far from home. During sale season, the pace becomes even more demanding as schedules fill with production sales, auctions and industry events.

Despite the challenges, livestock marketeers share a deep passion for the people and communities they serve. They understand the importance of building relationships and maintaining trust, both of which are essential to the success of the livestock business.

Events such as the Livestock Marketeers Hall of Fame Banquet provide an opportunity to slow down, reconnect with old friends, make new acquaintances and celebrate the accomplishments of those who have dedicated their lives to the industry.

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As I left Kansas City, I was once again reminded of what makes this profession so special. The livestock business is built on relationships, hard work and a commitment to serving others.

The Livestock Marketeers Hall of Fame Banquet continues to honor those values while preserving the rich history of the profession and helping prepare the next generation of leaders who will carry it forward. This year’s gathering was another memorable celebration of the commitment to livestock marketing and a fellowship that continues to make a lasting impact on the livestock industry. — TY GROSHANS

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