The meat-alternative company Tofurky has filed a complaint against the state of Texas, challenging its newly implemented labeling law.
The law requires that plant-based meat-alternative products use labels that clarify the product does not contain meat in the same size font as surrounding text.
The law went into effect on Sept. 1, and Tofurky’s suit contends the new law “imposes additional burdensome, impractical and unclear disclosure requirements on plant-based meat producers that go beyond federal law.”
The company argues that plant-based companies will have to redesign product labels and marketing materials to comply with the law, which would cost millions of dollars.
“Texas is using the same unconstitutional playbook as states such as Arkansas and others in an attempt to tip the balance of the market in favor of animal products while consumers show increasing interest in choosing products that take into account the well-being of animals, the environment and their own overall health,” claimed Animal Legal Defense Fund Managing Attorney Amanda Howell in a statement.
