Wisconsin-based Strauss Brands has agreed to sell its veal and lamb product lines to focus on grass-fed, grass-finished beef products.
Catelli Brothers Family of Foods, a subsidiary of Canadian-based Preval AG, purchased the lines for an undisclosed amount and will move production to its facilities in Collingswood, NJ, and Sutton, MA.
Strauss also announced it is partnering with Texas-based Eddy Foods to expand beef product offerings under its Grass Rooted label. Eddy has two processing plants in Yoakum, TX, and Greenwood, SC, and offers ready-to-eat products such as smoked sausage, sliced brisket and shredded BBQ.
“We are proud to have made meaningful changes in how animals are raised and treated, becoming leaders in ethical agriculture and creating a positive and lasting impact in our industry,” said Randy Strauss, CEO of Strauss Brands.
