Steak Bowl meal kits expand into new stores

Cooking a delicious, healthy beef meal from scratch has never been easier with the launch of fresh beef meal kits in retail grocery stores across the country. Developed by American Foods Group in collaboration with “Beef. It’s What’s For Dinner.,” the Steak Bowl meal kits rolled out in select stores in February and have recently expanded to more than 1,500 stores including Walmart, one of the top five retailers. The kits create a complete beef meal featuring globally-inspired flavors. Options include Korean Style Bulgogi Beef Bowl, Steak Burrito Bowl, Steak & Tzatziki Bowl, and Steak and Mash Bowl. The meal kits can be found in the fresh meat department and feature USDA Choice beef packaged raw with all of the ingredients needed. “We are really excited to see these beef meal kits come to fruition,” said Shenoa French, director of manufacturer engagement at the National Cattlemen’s Beef Association, a contractor to the beef checkoff. “’Beef. It’s What’s For Dinner.’ understands that people want quick, delicious, healthy options and we are happy to deliver that in one package that people can be excited to serve to their loved ones.” Research shows that consumers continue to demand beef at retail. Along with this, the 2018 Power of Meat Study finds that shoppers continue to look for ways to include convenience-focused solutions in their meal lineup. The Marketside Meal Kits are the perfect solution for shoppers looking for a fresh beef option in a quick and convenient package. — WLJ