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RSAA is seeking beef partners 

WLJ
Mar. 14, 2025 1 minute read
RSAA is seeking beef partners 

Angus cattle grazing in Fairplay

Preston Keres

The Rancher’s Sustainable Angus Alliance (RSAA) is looking for retail partners who value Angus beef, superior animal care and responsible environmental stewardship.

Established four years ago, RSAA connects ranchers to retailers through marketing agreements, ensuring a seamless beef supply chain. The program requires Beef Quality Assurance certification and sustainability scoring based on genetics and management.

“Our goal is to provide consumers with a great beef experience and share the ranchers’ story,” said C.J. Blew, RSAA chairman. By partnering with RSAA, retailers can support sustainability efforts while expanding market opportunities.

Learn more at www.SustainableAngus.org. 

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