The Red Angus Association of America (RAAA) has partnered with Breedr, a livestock management technology platform, to enhance its Angus Access marketing program with real-time, data-driven tools for improved cattle traceability.
Breedr’s platform enables digital tracking from ranch to rail, connecting Red Angus genetics to verified beef programs and expanding market access.
“Combining Breedr’s data-driven insights and analytics with RAAA’s trusted Angus Access program empowers Red Angus producers and increases collaboration across the beef supply chain,” said Breedr founder and CEO Ian Wheal.
Participation is voluntary, with enrolled producers gaining access to secure herd data organization, carcass feedback and value-based marketing opportunities without disrupting workflows. To enroll in RAAA’s value-added programs, contact tags@redangus.org or call 940-477-4593.
