Quality of food store purchases increases with nutrition information

A recent USDA, Economic Research Service (ERS) study used data from USDA’s 2012-13 National Household Food Acquisition and Purchase Survey (FoodAPS) to explore whether consumers who say they are familiar with or use nutrition information (nutrition information users) actually make healthier food choices. Researchers used answers from FoodAPS’s primary respondents to nine questions to classify households into low, medium, and high users of nutrition information. A positive relationship was found between nutrition information use and the nutritional quality of purchases from grocery and other food stores (food at home). However, for the average FoodAPS respondent, when the primary respondent is a high user of nutrition information, the nutritional quality of food purchased from fast-food places, full-service restaurants, and other food-away-from-home sources did not vary significantly from that of food purchased from these same food sources when the primary respondent is a low user of nutrition information. This finding is consistent with a possible “indulgence effect” wherein consumers—when eating out—often indulge themselves by selecting less healthy treats than they might when cooking meals at home. — USDA, ERS