The National Cattlemen’s Beef Association (NCBA) supports a bill to stop deceptive labeling practices on alternative meat products.
The Fair and Accurate Ingredient Representation on Labels Act of 2024 (FAIR Labels Act) was introduced by Sen. Roger Marshall (R-KS), Reps. Mark Alford (R-MO-04), Roger Williams (R-TX-25), Don Davis (D-NC-01) and Jonathan Jackson (D-IL-01).
The legislation would require alternative meat products to be labeled as “imitation” and provide clarity on lab-grown products. Lab-cultivated meat would need to be clearly labeled as “lab-grown” and include a statement that the product was not produced by traditional farming and ranching.
“We’re not afraid of a little competition, but it is unfair for lab grown or plant-based fake meat products to trade on beef’s good name,” said former NCBA President Todd Wilkinson.
