Legal Ledger: Poll shows consumers support MCOOL | Western Livestock Journal
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Legal Ledger: Poll shows consumers support MCOOL

WLJ
Sep. 30, 2022 1 minute read
Legal Ledger: Poll shows consumers support MCOOL

A poll conducted by Morning Consult on behalf of the Coalition for a Prosperous America (CPA) shows an overwhelming majority of voters support the American Beef Labeling Act that reinstates mandatory country-of-origin labeling (MCOOL) for beef.

The poll found 86% of voters support the act, and 77% say it is important that beef is raised and harvested in the U.S.

“Our new poll makes it clear that an overwhelming number of American voters want Congress to enact MCOOL for beef, and they demonstrated this with their specific support for the American Beef Labeling Act,” Ranchers-Cattlemen Action Legal Fund, United Stockgrowers of America CEO Bill Bullard said.

The poll also found two-thirds of consumers consider safety, cost and quality as very important.

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