The National Cattlemen’s Beef Association (NCBA) has denounced Google’s new sustainability search feature that provides what the association calls inaccurate climate information on cattle production.
“Google is using its billions of dollars of resources to target cattle producers and ignore the science that demonstrates beef’s sustainability and value to the environment,” said NCBA President Don Schiefelbein in a statement.
Google has announced a slew of features related to sustainability, including showing ingredient-level emissions when searching for recipes. For example, when searching for a beef recipe, Google will display information from the United Nations on the greenhouse gas impact comparisons of beef versus lamb.
“NCBA is urging Google to consider the science of beef production before making this new feature widely available,” NCBA said.
