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Beyond Meat unveils new formulation

WLJ
Mar. 01, 2024 1 minute read
Beyond Meat unveils new formulation

Beyond Meat has released a β€œmeatier” line of plant-based meat products

Beyond Meat Inc.

Beyond Meat Inc. has unveiled Beyond IV, the fourth generation of Beyond Burger and Beyond Beef products available at retail outlets.

According to the company, the revamped products incorporate high-quality protein, beneficial fats, fiber and essential nutrients. The enhancements include a shift to avocado oil, reducing saturated fat by 60% to 2g per serving. Beyond Meat has reduced sodium levels by 20% and enriched the platform with ingredients such as red lentils and fava bean protein.

β€œBeyond IV represents a transformative step forward in delivering plant-based nutrition to the consumer in the form of meat,” said Ethan Brown, Beyond Meat founder and CEO. β€œThe development of the new products occurred within an ecosystem of leading medical and nutrition experts and were designed to meet the standards of national health organizations to create a product that delivers the taste, satisfaction, and utility of 80/20 beefβ€”yet is demonstrably healthier.”

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