Beyond Meat is dropping the word “Meat” from its brand name as the company broadens its focus beyond plant-based burgers and sausages.
According to the Associated Press (AP), the company has rebranded as Beyond The Plant Protein Co., or simply Beyond, and updated its website, packaging and social media.
The shift comes as Beyond expands into new products, including a sparkling protein drink called Beyond Immerse, introduced in January, and a protein bar planned for release this summer.
AP said the company will continue to make plant-based burgers, chicken and other products.
AP reported Beyond’s net revenue fell 14% in the first nine months of 2025, while U.S. retail sales of plant-based meat have dropped 26% over the past two years as consumers question ingredients and nutrition.
