Beef promoted to doctors

Participants at the Iowa Academy of Family Physicians annual convention in Des Moines, IA, on Nov. 3 were presented with information about the benefits of beef. The Iowa Beef Industry Council (IBIC) sponsored an exhibit and provided family physicians in attendance with infant and toddler nutrition and feeding tips. Additionally, recipes highlighting beef as a first food were shared with physicians. A total 150 physicians from the state of Iowa attended the conference. The American Academy of Pediatrics advises meat—including beef—be introduced as an early complementary food in an infant’s diet to help meet essential nutrients important for rapid growth, brain and immune system development. “The purpose of the beef checkoff’s outreach to health professionals is to provide credentialed health professionals, like family physicians, new science-based information about the nutrition and health benefits of beef,” said Rochelle Gilman, IBIC director of nutrition and health promotions.