Beef featured as the premier protein at Sturgis rally

Beef will be celebrated as the premier protein by thousands of visitors to Sturgis, SD, Aug. 3-12. The South Dakota Beef Industry Council team and the beef checkoff are once again partnering with the City of Sturgis as the “Official Meat of the 78th Sturgis Motorcycle Rally.” Jerry Cole, director of Sturgis Rally and Events commented, “Sturgis Motorcycle Rally is proud to continue its partnership with the South Dakota Beef Industry Council. Hundreds of thousands of South Dakota-bound rally-goers will be sitting down to great barbeque and other beef meals made from the best quality beef in the world.” — WLJ