State beef councils are investing state-controlled Beef Checkoff dollars in the Beef. It’s What’s for Dinner digital advertising campaigns, according to the National Cattlemen’s Beef Association (NCBA).
The councils are working to reach around 70 million consumers through Google advertising. So far, 17 state councils have instituted state media campaigns and four regional campaigns have been started with groups of states.
More than $1.1 million has been spent toward the campaigns so far in 2020. Monies are being spent on Google Search advertising, Youtube video advertising, and Spotify audio streaming advertising.
“Through these campaigns state beef councils can extend both national and state-developed content, leveraging funds from both the national and state halves of the $1-per-head national Beef Checkoff to reach consumers and promote a consistent beef message,” said Buck Wehrbein, chairman of the Federation of State Beef Councils.
