The National Cattlemen’s Beef Association (NCBA) and Chicory, a digital shopper marketing platform, announced a partnership to promote “the profile of beef to American consumers and accelerate ecommerce growth of beef products.”
Through its Beef, it’s What’s for Dinner campaign, people browsing the app through Chicory’s Digital Shopping Aisle can view pairings that promote beef products with relevant recipes on over 1,500 recipe sites.
“At a time when more people are shopping online than ever before, this partnership has allowed us to jump into the world of ecommerce and encourage consumers to enjoy delicious beef for dinner,” said Bridget Wasser, senior executive director of Product Quality at NCBA, a contractor to the Beef Checkoff. “Beyond the media campaigns, the shoppable recipes take the work out of dinner from beefy meal ideas to shopping and grocery delivery with the click of the mouse.”
