Marfrig and the Brazilian Agricultural Research Corporation (Embrapa) announced a new line of sustainable, carbon-neutral beef called Viva.
Beef products sold under the Viva brand are “animals raised within a livestock-forest production system that neutralizes methane emissions under a protocol developed by Embrapa,” the press release stated.
“The partnership with Marfrig positions our beef at a whole new level in terms of value perception in the local and international markets, and meets the growing demand for sustainable production practices and actions that guarantee animal welfare, with a focus on integrated systems that help to mitigate and reduce greenhouse gases,” said Adriana Regina Martin, executive director of innovation and technology at Embrapa.
The meat will be sold this month at select stores in the country.
