Beef Bits Brief: JBS SA to start plant-based company | Western Livestock Journal
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Beef Bits Brief: JBS SA to start plant-based company

WLJ
Mar. 05, 2021 1 minute read
Beef Bits Brief: JBS SA to start plant-based company

JBS SA, the world’s biggest meat supplier, told Bloomberg the company plans to set up a global company that focuses on plant-based products. With a growing population, it will become more difficult to satisfy the world’s protein needs, the company said.

“Plant-based will help us to reduce this protein gap with more affordable products compared with animal protein, which will be more premium,” JBS CEO Gilberto Tomazoni said. “We see plant-based as an independent business in the future.”

He added as of right now, the company’s focus is to develop new products and understand the market better.

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