Win Chain, a supply chain management company based in Shanghai, China, announced Nov. 6 that it had signed a $1.9 billion deal the with the world’s top fresh food suppliers—Danish Crown and JBS Group.
This came as the China International Import Expo (CIIE) celebrated its grand opening.
A press release from Win Chain said the agreement was historical, “achieving a remarkable kickoff for CIIE and demonstrating China’s development philosophy of market liberalization.”
The Brazilian JBS Group is one of the world’s largest meat processors as the top producer of beef, pork and leather and the second largest producer of pork and mutton globally.
According to the signed memorandum of understanding, Win Chain will make purchases totaling $1.5 billion from JBS over the next three years, the largest beef import order ever between China and Brazil.
The Danish Crown Group, a long-established pork and processing producer in Europe, ranks the second in the world and the first in Europe in terms of pork slaughter.
The contract between Win Chain and Danish Crown amounts to $400 million over five years. As part of the partnership, Win Chain will provide JBS with market channel sales, cold chain distribution, commodity brand co-establishment plans, and big data support so its products can enter the Chinese market in the fastest fashion with a sound brand effect.
