The Beef Alliance announced a new initiative titled Feeding Innovation: The 2021 Startup Challenge, a virtual pitch competition for solutions related to the cattle feeding industry.
The company’s website states, “Rather than waiting for solutions to support cattle feeding to come forward, the Beef Alliance is seeking to support, encourage and drive innovation to help ensure a sustainable cattle feeding segment.”
The competition is open to any startup offering solutions for feedyards focusing on one or more of seven key areas, including animal health, environment, traceability, and food safety.
Finalists will pitch their product directly to major feedyard decision-makers to win a $50,000 cash prize and the chance at a pilot with a Beef Alliance member company. To apply for the 2021 Beef Alliance Startup Challenge, the deadline is Feb. 25, 2021, and the application can be found at beefalliance.com/startupchallenge.
