Slater’s 50/50, a Southern California restaurant that takes its name from its patented burger made of 50 percent ground beef and 50 percent bacon, has partnered with Jensen Meat Company to bring the legendary patty to grocery stores. The licensing agreement was conceived and executed by Paul Leonhardt, president of Coastal Limited, a San Diego-based licensing and brand management agency. The product will initially be introduced in 77 Sam’s Club locations in Southern California and six in the Dallas, TX, market this month, according to Abel Olivera, CEO of Jensen Meat. The frozen patties will be offered in 2- and 4-lb. packages with six or 12 individually quick-frozen (IQF) one-third-lb. handmade-style patties. “Baconmania shows no signs of receding,” said Olivera. He estimates that gross sales in the first year could conservatively exceed $10 million.
