On the company’s 70-year anniversary, JBS S.A. unveiled a new logo that reflects a journey of growth from its founding in 1953 as a small butcher shop to a large global company, the company said.
“We started out as a little beef store in the hinterland of Brazil, and we have become one of the world’s major food companies,” said Gilberto Tomazoni, CEO Global of JBS. “We are a multiprotein, multi-geographic company that employs 270,000 people in over 20 countries. We have evolved a lot, above all in the last decade, so naturally, our brand has also evolved.”
The company’s three letters have been modernized and surrounded by three parentheses. JBS said the shades of blue represent the different proteins and geographies the company operates, with the solid blue representing the company’s strength. The green represents their commitment to environmental, social, operational and economic sustainability.
The new logo appeared at the company’s headquarters in São Paulo, Brazil, on Oct. 16 and will gradually be rolled out across all JBS units.
