Superior Livestock Auction's Bellringer Auction | Western Livestock Journal
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Superior Livestock Auction’s Bellringer Auction

Superior Livestock
Jan. 10, 2024 2 minutes read
Superior Livestock Auction’s Bellringer Auction

Superior Livestock Auction hosted their Bellringer video auction live on Jan. 10-12 from the Embassy Suites Downtown Ballroom in Oklahoma City, OK. Cattle producers offered over 115,000 head of calves, yearlings and bred stock from 30 states for this auction. Cattle were sold on contract to deliver immediately through September 2024.

Regions 1/2 feeder steers and heifers were met with an aggressive buyer base. Since feeders from these regions were only lightly tested in the latter part of 2023, it is hard to determine an actual dollar amount they had increased compared to the last auction; however, the undertones lead us to believe that we are on track for a bullish 2024 market outlook.

Regions 3/4/5/6 feeder steers were $6-10 higher since the last auction. Heifers from the same regions were also well received at steady to $7 higher. Program feeder steers and heifers from all regions found good support resulting in premiums as much as $15 higher. Beef-dairy cross calves were in large supply and sold well in some areas.

Regions 1/2 weaned calves, both steers and heifers, were in extremely strong demand. Moisture over a wide part of the nation’s grazing country and shorter supply pushed prices to near record levels.

Regions 3/4/5/6 lighter weight calves on cows and weaned calves were also on track to meet last year’s record prices; however heavy calves over 625 pounds struggled to maintain a steady market based on the last auction. Bred heifers were in strong supply and met with aggressive demand at steady levels since the last auction.

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