Story Short: Tyson invests in carbon start-up | Western Livestock Journal
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Story Short: Tyson invests in carbon start-up

WLJ
Mar. 10, 2023 1 minute read
Story Short: Tyson invests in carbon start-up

A barcode “reader” in the form of a smartphone app has been trained to recognize and predict meat freshness from a large library of barcode colors. Photo courtesy of NTU Singapore.

Tyson Ventures, the venture capital arm of Tyson Foods Inc., has invested in Athian, the world’s first cloud-based carbon marketplace for the livestock industry.

The investment by Tyson Ventures, along with Elanco Animal Health Inc. and Newtrient LLC, will assist in launching the platform to provide producers with economic incentives for on-farm sustainability practices.

Athian aggregates data for beef and dairy producers through a connected carbon marketplace by aggregating, validating and certifying greenhouse gas reductions, and monetizing those reductions through the sale of carbon credits.

Paul Myer, Athian CEO, said the platform will launch in the second half of 2023 to enable “the livestock industry to meet its sustainability goals by empowering producers to implement on-farm practice changes that will move the needle on climate change.”

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