Beyond Meat and PepsiCo announced they had formed a joint venture to create, produce and market snacks and drinks with plant-based substitutes.
“PepsiCo represents the ideal partner for us in this exciting endeavor, one of global reach and importance,” Beyond Meat CEO Ethan Brown said in a statement.
According to Jeffries, Beyond Meat controls 13 percent of the meat alternatives category in the U.S. The partnership will allow Beyond Meat to leverage Pepsi’s marketing expertise and production. The partnership enables Pepsi to work with a leader in meat alternatives and enter the growing market.
