The American Simmental Association (ASA), together with industry partners, has funded a Genetic Merit Pricing Task Force (GMP) focused on identifying and implementing methods and practices to increase the recognition and use of objectively determined genetic merit in the pricing of U.S. feeder cattle.
According to an ASA press release, “GMP has the capacity to strengthen the position of serious producers who intentionally build profit-oriented genetics for the cow-calf operator, cattle feeders, and packers alike. At the same time, this approach offers greater awareness of the current beef population and gives all parties the opportunity to make future-minded decisions with forethought, facts, and a tangible understanding of actual profit potential.”
The ASA Board of Trustees passed a resolution to become a full funding partner in the GMP, contributing $40,000. The American Simmental-Simbrah Foundation will contribute half of these funds.
