Russele Sleep of Bedford, IA was named the 2019 World Livestock Auctioneer Champion (WLAC) at the 56th annual competition held at Tulare Sales Yard, Tulare, CA and presented by the Livestock Marketing Association (LMA).
“It was a dream come true,” Sleep says. “I started coming to the WLAC competitions in 2009, and it goes to show hard work, dedication, and a love for the livestock auction business pays off in the end.”
The competition, which was held on June 8, was composed of two parts: an interview and a live auction. During the live sale, contestants sell eight drafts of cattle to bidders in the seats. Each contestant is scored by five judges on presentation, auction chant, execution of the sale and how likely the judge would hire the auctioneer. During the interview round, contestants are asked questions pertaining to the marketing industry and their role as an auctioneer.
Sleep, a nine-time, top-10 qualifier of the WLAC and 2016 Reserve Champion Auctioneer, earned his spot to this year’s competition by winning the LMA’s Midwest Qualifying Event. Twenty-nine other semi-finalists also qualified through three regional qualifying events. The additional semi-finalist was the 2019 International Auctioneer Champion, which is given an automatic “bye” to compete.
Chuck Bradley from Rockford, AL, earned Reserve Champion honors, and Will Epperly from Dunlap, IA, was named Runner-Up Champion.
Other top-10 finalists were Eric Drees, Nampa, ID; Dean Edge, Rimbey, Alberta, CN; Steven Goedert, Dillon, MT.; Brennin Jack, Prince Albert, Saskatchewan, CN; Ryan Konynenbelt, Ft. Macleod, Alberta, CN; Wade Leist, Boyne City, MI; Jacob Massey, Petersburg, TN.
Kristen Parman, LMA vice president of membership services, says, “LMA is proud to sponsor an event that brings together North America’s top livestock auctioneers in a competition that showcases professionalism and promotes the auction method of selling livestock.”
As a part of the champion’s role, Sleep will spend the next year traveling the country, sharing his auctioneering skills with other livestock auction markets and acting as a spokesperson on behalf of the livestock marketing industry and the LMA.
“The auctioneer championship showcases the importance of the local livestock markets and the role the auctioneer plays in true price discovery and I’m looking forward to promoting that this year,” Sleep says.
Sleep, a Missouri Auction School graduate, works as a contract auctioneer for Knoxville Regional Livestock Market, Fort Scott Livestock Market, Inc., Southeast Kansas Stockyards LLC, Clarinda Livestock Auction, Inc., Russell Livestock Market and Green City Livestock Marketing LLC. He lives in Bedford, IA with his wife, Lacey, and three children. — WLJ
