Ruhland leaves CBB for USB | Western Livestock Journal
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Ruhland leaves CBB for USB

WLJ
Sep. 04, 2017 2 minutes read
Ruhland leaves CBB for USB

The United Soybean Board (USB) recently announced that Polly Ruhland will become the new chief executive officer effective Nov. 1. She currently serves as CEO of the Cattlemen’s Beef Board (CBB), a position she has held for just over six years. “Polly exceeded all of the attributes for what we as a board were looking for in a new CEO to lead us into the future,” said John Motter, USB chairman. “Polly brings a platform of experience and expertise that parallels the opportunities and challenges facing the soy industry—building demand in domestic and global markets, creating consensus throughout the commodity supply chain, solidifying partnerships with national and state organizations and being an industry catalyst. I am confident that under her leadership, the soy checkoff will accelerate our vision of advancing innovation beyond the bushel,” he added. In a post on LinkedIn, Ruhland wrote, “Sometimes in life, if you are very lucky, you have a chance to go from a job you love, to a job that offers you new opportunity. Thanks to the farmers and ranchers of this country, I get to continue my service to agriculture in a new way.” She will take the place of John Becherer, current USB CEO, who is retiring after serving the organization for the last 23 years.

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