National Agri-Marketing Association honors Kendal Frazier

The National Agri-Marketing Association (NAMA) has named Kendal Frazier, chief executive officer of the National Cattlemen’s Beef Association (NCBA), as the inaugural Ag Association Leader of the Year. The award recognizes outstanding achievement and excellence among senior executives who have made significant contributions to the agriculture industry in their roles with association or commodity organizations. Frazier was honored during the 2018 NAMA Conference April 11-13 in Kansas City, MO. Frazier’s tenure with NCBA began in March 1985, and during his more than three decades with the association he held leadership roles with its communications, governance and issues management functions. Frazier served as the chief operating officer before being named CEO in 2015. Throughout his years of service to the beef community, Frazier has worked on numerous high-profile projects and issues. For instance, he played a lead role in coordinating the beef industry response to the first U.S. case of bovine spongiform encephalopathy. In addition to his work at NCBA, Frazier has also served in volunteer leadership roles with the Livestock Publications Council, Agriculture Council of America and more recently with the U.S. Farmers and Ranchers Alliance. — WLJ