MythCrusher addresses “fake meat”

The North American Meat Institute (NAMI)) has released a new Media MythCrusher to address cultured meat products and plant-based “meat alternatives.” Advances in the development of these products have been in the news headlines recently; often with inaccuracies about the environmental impact, nutrition and safety of traditional meat products. This new document discusses 13 different misperceptions and provides facts for reporters to use as they develop their stories. “There are many claims made about how new technologies compare to traditional meat production, though context is often lacking in news coverage,” said NAMI Vice President of Public Affairs Eric Mittenthal. “The Media MythCrusher aims to provide the facts about traditional meat production and how it relates to new technologies.” The Media MythCrusher includes more detail on the USDA definition of meat as debate continues about how new cultured and plant-based products should be regulated. Find the document at www.meatinstitute.org, then click on “Fact Sheets” from the column on the left. — WLJ