Meatless sausage unveiled

Beyond Meat, the maker of the plant-based Beyond Burger, unveiled its latest innovation, Beyond Breakfast Sausage, at the recent National Restaurant Association Restaurant, Hotel-Motel Show in Chicago. A report on www.meatpoultry.com notes that Allison Aronoff, communications manager for El Segundo, CA-based Beyond Meat, says the product looks, cooks and tastes like traditional pork sausage and contains twice as much protein. “If we really want to tackle the issues of human health and the environment, we really have to go after the people who are eating meat, which are carnivores,” Aronoff said. “We love our vegan and vegetarian fan base, but we’re trying to appeal to the carnivores, which is why we’re making products that look, cook and taste just like meat. That’s why we’re selling in the meat case because a carnivore doesn’t want to buy their protein right next to the ice cream. They want to buy it in the sexy butcher case where they’re used to buying their protein. We’ve seen a lot of success in our placement there and believe it was the right strategy.” — WLJ