The National Cattlemen’s Beef Association (NCBA) officially launched a media campaign on June 27 urging for the ratification of the U.S.-Mexico-Canada Agreement (USMCA).
The campaign features an interactive online platform with personal stories from cattle and beef producers.
“The USMCA keeps the highly successful framework for U.S. beef trade in place and preserves access to two of our largest export markets,” said NCBA President Jennifer Houston.
“Cattle producers need certainty with Canada and Mexico so that we can continue to build on 25 years of duty-free, unrestricted trade in North America.”
The campaign can be found at policy.ncba.org/usmca.
An interactive map can be pulled up to access state data, producer profiles and news articles, and it is planned to be updated weekly.
