Grocer introduces grass-fed beef

Colorado-based Natural Grocers recently introduced the Thousand Hills Lifetime Grazed Beef brand in all of its 144 retail grocery stores across 19 states. Cattle that qualify for the Thousand Hills label are raised on ranches throughout the Midwest and Great Plains and are 100 percent grass fed and lifetime grazed. The protocol for raising the cattle does not allow the feeding of grains or any grain byproducts or the use of antibiotics, growth promoters or artificial hormones. Animals are not kept in feedlots or confinement. “We don’t believe in shortcuts and do strongly believe that keeping cattle grazing on the land benefits the cattle, soil, grasslands, environment and the final nutrient-dense product we enjoy,” said Matt Maier, owner of Thousand Hills. — WLJ