Impossible Foods—maker of the Impossible Burger, a plant-based beef burger substitute currently only available in some restaurants—announced on Monday, Jan. 7 that it has changed its recipe in an effort to appeal to more consumers.
Previously, the plant-based burgers relied on wheat and soy for its protein content. The new recipe however relies entirely on soy, meaning the burger can now be gluten free as well as being beef free.
“Impossible Burger fans told us loud and clear they wanted a gluten-free burger that was at least as nutritious as meat from animals,” said Impossible Foods’ Chief Operations Officer David Lee, as quoted by Business Wire.
“Our new product delivers all the taste meat lovers crave—without compromise to nutrition or the planet.”
The new recipe debuted at the International Consumer Electronics Show with Impossible Foods offering free samples from a food truck outside the Las Vegas Convention Center during the event which ran Jan. 8-11.
The representatives additionally claimed they had conducted blind taste tests with over 1,500 self-described meat lovers where participants rated the “likability” of the new recipe as comparable to that of a traditional 80/20 ground beef burger.
