Certified Angus Beef LLC (CAB) announced the Ranch to Table program, a partnership between the brand and producers who wish to use the CAB label for additional sales.
“This is just another way for them to continue to have equity in the brand by being able to hang brand standards on those cattle that ultimately qualify,” said Kara Lee, director of producer engagement for CAB.
Producers will have to include registered Angus genetics in their cattle supply and be Beef Quality Assurance certified. With the Ranch to Table program, licensed producers are responsible for working with a processor and USDA grader to verify that brand specifications are met.
A marketing plan is required for the application process, and upon being licensed, producers will have access to a tool kit and marketing resources to leverage the brand’s quality.
Ranchers interested in the Ranch to Table program should visit cabcattle.com/ranch-to-table for more information.
