Beyond Meat settles false advertising claims | Western Livestock Journal
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Beyond Meat settles false advertising claims

WLJ
Nov. 14, 2024 1 minute read
Beyond Meat settles false advertising claims

Beyond Meat has released a “meatier” line of plant-based meat products.

Beyond Meat Inc.

Beyond Meat agreed to a $7.5 million class action settlement over allegations that it overstated the protein content and quality of its products. Consumers alleged they were misled by Beyond Meat’s claims about the amount of protein found in its products along with the quality of ingredients used, and were tricked into paying higher prices.

Beyond Meat did not admit any wrongdoing but agreed to settle. Consumers who purchased certain products between May 31, 2018, and Aug. 14, 2024, were eligible to receive a one-time cash award of $2 for each eligible product they purchased, receiving up to $10.

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