The Pure Farmland brand under Smithfield Foods will now have a line of plant-based products.
The new products will consist of a variety of plant-based breakfast patties, meatballs, burger patties and protein starters.
The line has eight new soy-based products that boast to be “made with natural flavors, are gluten and dairy free, and serve as a good source of protein.”
The products are aimed more towards flexitarian eaters—those who still eat meat but are trying to consume less.
“With this launch, we are bringing together our expertise in creating market-leading food products, our organizational commitment to sustainability, and our deep understanding of ‘flexitarian’ consumers, to deliver a broad variety of flavorful plant-based protein choices that consumers want and can afford at a great value,” said John Pauley, chief commercial officer for Smithfield Foods
