Cargill’s latest three-continent consumer survey examined consumers’ thoughts on technology in agriculture.
Of the respondents, 85 percent said technology in agriculture will make farming more sustainable, feed a growing population, and improve the lives of farm animals.
At the same time, only half of the respondents want their food to come from a “technologically advanced” versus “traditional” farm.
Those surveyed want to see technology most used in medicine and education, and then farming, followed by defense, manufacturing, and retail and food.
“We know that new technologies are allowing farmers to make better, faster, more informed decisions to feed a hungry world while protecting the planet,” said Sri Raj Kantamneni, managing director of Cargill’s digital business.
“We also know that agriculture is still the least digitalized industry sector in the world. That means there’s a lot of opportunity—and a lot of need—for greater investment in ag-tech.”
