Aleph Farms, the cell cultured meat startup based in Israel, has opened up a visitor center at its headquarters in Rehovot.
The visitor center’s goal is to show the public “with up-close and transparent viewing on how Aleph Farms takes a nature-inspired approach to produce meat—with full traceability, without any harm to animals and with far less impact on the environment,” according to the company’s press release.
Aleph Farms also launched “Z-Board,” a Generation Z advisory board program.
Those born in Generation Z (1995-2015) will “be partners in Aleph’s vision of developing a sustainable food system and building a transparent relationship with consumers and young communities.”
Visitor center tours have already been fully booked until April 2020.
