Breeds
Farming, fitness and beef industry advocacy
The fifth-generation Minnesota cow-calf producer and farmer didn’t set out to become an online…
Jan 23, 2026 · By Lilly Platts, ASA editor
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The Latest Lilly Platts, ASA editor News
The Latest Lilly Platts, ASA editor news from Western Livestock Journal.
Breeds
Balancing cow weight with industry demand
The industry’s push for larger carcass weights continues to put pressure on commercial producers…
Jan 23, 2026 · By Lilly Platts, ASA editor
Breeds
Making the most of genetic potential through nutrition
Cow size is a constant topic of conversation in the beef industry, and the…
Jan 23, 2026 · By Lilly Platts, ASA editor
Breeds
The impacts of heifer development on pregnancy
Developing heifers is one of the biggest investments in the beef business, and ensuring…
Jan 23, 2026 · By Lilly Platts, ASA editor
Breeds
Bull buying: What are your customers really thinking?
When asked about decisions, a producer may feel compelled to say they put more…
Jan 23, 2026 · By Lilly Platts, ASA editor
Breeds
Fall Focus tours showcase industry hub
Over one-third of U.S. beef is finished in the Texas Panhandle, making it a…
Jan 24, 2025 · By Lilly Platts, ASA editor