Opinion
Guest Opinion: A growing lamb market, a shrinking American industry
America's sheep producers are losing ground in their own market, even as Americans consume…
Nov 5, 2026 · By Bill Bullard, CEO, R-CALF USA
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The Latest Bill Bullard, CEO, R-CALF USA News
The Latest Bill Bullard, CEO, R-CALF USA news from Western Livestock Journal.
Beef
Guest Opinion: Antitrust litigation update
Let’s look at how this historic case has evolved over the past seven years…
Aug 7, 2026 · By Bill Bullard, CEO, R-CALF USA
Beef
Guest Opinion: Comparing protein prices
Let’s look at retail prices for the three major proteins and contrast those prices…
Dec 12, 2025 · By Bill Bullard, CEO, R-CALF USA
News
Guest Opinion: Has the beef market failed?
Consider the domestic beef market. The only ingredient in beef is cattle, so you…
Oct 31, 2025 · By Bill Bullard, CEO, R-CALF USA
News
Guest Opinion: How global packers gained outsized influence over cattle policies
U.S. cattle producers with an interest in strengthening the economic position of their individual…
Aug 8, 2025 · By Bill Bullard, CEO, R-CALF USA
News
Guest Opinion: We’re in the transition phase
Saying we’re facing uncertainty in rural America is an understatement. We’re in the midst…
May 8, 2025 · By Bill Bullard, CEO, R-CALF USA